Nutrafol
Data Engineer Manager
Lead data engineering for marketing, commerce, and measurement at a multi-channel consumer brand. Build shared API ingestion in Snowflake and the dbt models behind marketing mix modeling, customer acquisition cost reporting, and attribution. Partner with growth, finance, and analytics on definitions and delivery. Review code and QA practices, mentor colleagues, and own monthly change-log review for audit compliance. Semantic-layer models remain in development.
- Own the models behind marketing mix modeling, CAC reporting, and multi-touch attribution
- Architected the reusable framework that loads ad and commerce platform APIs directly into Snowflake, replacing third-party connectors for major sources
- Lead the design of governed metric definitions on the dbt Semantic Layer so dashboards, forecasting, and AI tools share one source of truth
- Set code review and QA standards for the data team, mentor engineers, and own the monthly audit change-log review